The world of magazines is vast. There are magazines for women, for men, for children, for teenagers, for the elderly, for dogs, for gardeners, for hikers, etc. It seems to be clear who the magazines are intended for, their purpose and what will fill the pages. In this chapter, Kenon Breazeale talks about the fact that men's magazines tend to be a "magazine about women". He explores the magazine Esquire, primarily. When the magazine was created, its founder stated its target audience and cause saying "It is our belief, in offering Esquire to the American male, that we are only getting around at last to a job that should have been done a long time again--that of giving the masculine reader a break. The general magazines, in the mad scramble to increase the woman readership that seems to be so highly prized by national advertisers, have bent over backwards in catering to the special interests and tastes of the feminine audience. This has reached the point where the male reader is made to feel like an intruder on gynaecic mysteries" (Esquire, 1933, 4). Breazale calls this magazine "one of our era's most aggressively one-dimensonal representations of women have resulted from attempts to court men as consumers" (231). He discusses the impact this magazine and magazines like it have had on attitudes towards women. Most of these portray women as mere sex objects, making them less than valued. This impacts the male readers, causing them to see and treat the women in their lives as simply that.
I googled Esquire Magazine and was taken to its website. It has many tabs for fiction, style, video, best bars in America, a changing headline reel, and finally a tab entitled "women". After clicking on it, I found a bulleted list of various famous females, sex advice, etc. There are also article excerpts on the page, inviting to be clicked on. I was just disgusted by the base page for women without even clicking on any of the links. Just from the quick view I got, it clearly shows women as nothing more than sex objects. Its all about the beauty and the sex appeal. Even this month's issue has Angelina Jolie on the cover. This is a magazine for men and a scantily clad women is on the cover. Hm. They certainly know their audience.
Monday, September 29, 2008
In Spite of Women
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Sunday, September 28, 2008
Identity Theft
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Monday, September 22, 2008
A Rare Ideal?
"Information and ideas from the media do not merely reflect the social world, then, but contribute to its shape, and are central to modern reflexivity".
That quote comes from the book Media, Gender and Identity, by David Gauntlett. In the chapter on identity, Gauntlett spends a chapter exploring the ideas of Anthony Giddens about the impact media truly has on the public as a whole. Giddens talks a lot about the individual and the impact media, more specifically social forces, has on each person in their relationships; personal, professional, acquaintances. In the quote above, Gauntlett is saying that what the media puts out to the public does not just mirror society, but adds to it. So media impacts society and society impacts media. Hm.
Going deeper, Gauntlett gives an example of how the media and society have changed the way individuals view and treat relationships. He talks about the high divorce rate, the idea that you should be with someone until they drive you crazy, then divorce them and move on to the next person. There is no idea of commitment or monogamy. Going on, he writes "The mass media is also likely to influence individuals perceptions of their relationships. whether in a serious drama or celebrity gossip, the need for "good stories" would always support an emphasis on change in relationships. Since almost nobody on TV remains happily married for a lifetime-whether we're talking about fictional characters or real life public figures- we inevitably recieve a mesage that monangomous heterosexual stablility in at best, a rare-'ideal' which few can expect to achieve (98)". So every time we turn on the TV, we see shows or hear news stories about ever-changing relationships. Many people joke around about how celebrity couples can't stay together but with the divorce rate at the level it is, we are no different than those whose lives are always televised. Seeing marriage and commitment to one person as a "rare-ideal" is only going to push the divorce rates higher, making people believe that they can never achieve a happy life with one person and should keep moving on until they do.
Jessica Simpson and Nick Lachey are the perfect example of this celebrity happiness turned bad. They were married for 3 long, blissful years until they simply decided to "part ways". They claimed to both have mutual respect and love for each other until the divorce got ugly. So what went wrong? They were so in love, Nick wrote a song claiming to never stop loving Jessica, they had their lives watched by millions on the show "NewlyWeds" and constantly showed their affection for one another when in public. They were dedicated to one another until it got hard, until rumors of cheating came up. So instead of trying to work it out, they accepted the fact that they'd never be happy together and ended things. Now Nick is with Vanessa Minillo (after numerous rumors of other women) and Jessica is finally (after a few bad relationships) settled with Tony Romo. Are these relationships going to work or are they going to be good until life starts getting to be too much? These are the stories we hear about, the doomed relationships. We never hear about the couples who are celebrating 10 years (a feat for a Hollywood couple). They are out there too, but somehow rarely mentioned. Our priorities are skewed and until we see pure healthly relationships in the media, our own relationships will continue to suffer.
Posted by kristine at 1:22 PM 0 comments
Gender Correct?
Media has to change with the times. Back in the earlier days, gender representations upheld the the stereotypical male female roles. Males were strong, powerful and women were nurturing, and somewhat weak. Times have changed and the roles in the media obviously have to change to keep up with the trends. While it still has areas to work on, at least the genders are more diverse than the once black and white roles portrayed.
Writers, producers, companies and others are taking note of this ever changing idea of gender and are doing all they can to keep up with it. As I read the first few pages of the chapter, an example of this immediately came to mind and then it was actually mentioned within the chapter.
Friends was one of the first shows to redefine what it means to be male and female in modern society. There are 6 main characters; 3 male, 3 female. All have typical stereotypical traits of their gender but also possess some non-gender like qualities as well:
Ross:
Rachel:
Monica:
Posted by kristine at 12:20 PM 0 comments
Saturday, September 20, 2008
Feminism
Whenever I hear the word "feminist", I cringe. Not because I have any problem with women standing up for themselves. Not because I don't think women needed to be treated better than they are. I cringe simply because I have encountered many feminists that have taken it too far. Girl power is one thing but when women hate all men because of the choices of some, that aggravates me. Its true that women in our society are definitely not always appreciated but being angry and hating all men does nothing to help our cause.
Media definitely plays up the feminist stereotype. They go to the extremes to make fun of women who stick up for themselves and other women. The best example of this that I found was in the movie Shrek 3. When the kingdom is in danger of being overthrown, the ladies take matters into their own hands. Fiona decides that from now on, they will be handling things since the men in their lives were not helping whatsoever. At that moment, the princesses all rip off parts of their dresses, burn their bras, apply war paint and look anything but princess-like. This is a clear picture of what a stereotypical feminist looks like-extreme. Obviously not all women who call themselves feminists fit that mold. While it was stereotyping, I found it to be a funny, accurate (of assumptions), creative portrayal that fit in with the movie quite well.
Posted by kristine at 6:30 PM 0 comments
Wednesday, September 17, 2008
Cosmo Crazy?
Redbook. Cosmo. Vogue. O. Women's Day. Lucky. Jane. Seventeen. Ladies' Home Journal. Self.
No matter which team you’re rooting for, there are hotties all over the field. Wearing tights. Need more proof? Check out these pics of our favorite men in uniform.
Posted by kristine at 11:00 AM 0 comments
What happened to June Cleaver?
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Monday, September 15, 2008
Too Much Information?
How much of what you know and believe about the world has been influenced by things you have read, heard or watched?
Posted by kristine at 12:03 PM 0 comments
Wednesday, September 10, 2008
Can you tell me how to get to Sesame Street?
Posted by kristine at 2:15 PM 1 comments
Ideologies and Power
When I thought of the American culture, the words above almost immediately popped into my head. But when I really stop to think about it, these characteristics can describe pieces of other cultures around the world. Why is that? Its because the American dream has spread to the farthest regions. People all over the world are trying to live up to the standard that Americans have set forth. Why are we not imitating European culture, or better yet, why don't cultures just stick with the traditions, customs and likes of its own land? America has become the dominant culture and with that, has spread our culture to the whole world. We uphold that our way of life and our dreams are the ones of true importance and everyone else should simply model their lives after ours. I have traveled to Mexico quite a few times on missions trips and have seen some of the poorest of the poor wearing the latest American fashion. They idolize us as Americans. Our church also frequently visits an orphanage in Haiti and before we arrive, we recieve letters begging for ipods, footballs and skateboards. One letter in particular mentioned that we should bring enough ipods for all the kids because we could afford it as rich Americans. Other parts of this world see America as a solely rich nation with everything and anything at our disposal. They also see us as happy because of all the stuff we have. Not everyone in America is happy. Not everyone in America is rich. Not everyone can achieve the American dream. I know I don't care to. I want to be enjoy my job, I want to get married and have a family, and I want to be financially stable. But I have seen people who have achieved the American dream and they are some of the most unhappy people I have ever met. Think about that. They have money, success, love and still they are unhappy. Hmm.
Posted by kristine at 12:36 PM 0 comments
Monday, September 8, 2008
Following Media's Example
People who claim media does not affect them really bother me. They will be the first to say that they are not influenced whatsoever by things they see in the media, as they tug on their Dunder Mifflin t-shirt and shrug their shoulders saying "whateves". Clearly media has gotten to them a little bit more than they assume. The amount of media that the average person watches is astounding. I found a website that had a bunch of different statistics: http://www.csun.edu/science/health/docs/tv&health.html So from all those hours of TV, not to mention all the internet thrown in, the media definitely has a powerful influence in our lives. With numbers that high, how could we not be affected by the media? Every time we sit down in front of a TV, computeror video game, we are being fed images of pop culture. How can those images and stereotypes not impact the way we look at the world?
Most of the time, this media influence is not harmful. Its not great to have so much of it infiltrating daily life, but it alone can't kill you. Its when people, kids specifically, get so entranced by the stuff they see, and expect to be able to imitate it. There have been countless examples of kids copying violent moves they saw in movies or video. One tragic case in particular ended in the death of a young girl (full story below). The boy threw the girl on the ground in a body slam move and then proceeded to beat her, not once thinking about the consequences"During the trial, the defense argued that the 170-pound boy did not mean to kill the 48-pound girl and thought he could body-slam people and they would walk away unhurt, just like his wrestling idols on television". The problem is that people can't separate the difference between whats in the media and in real life. Two pro-wrestlers can easily throw each other around without hurting the other too severely. A teenage boy cannot do the same to a 12 year old and expect the same outcome. We need to be so careful at what we're taking in, especially when we're comparing it to our own world.
http://www.cbsnews.com/stories/2001/03/09/national/main277536.shtml
Posted by kristine at 11:46 AM 0 comments
Wednesday, September 3, 2008
The Happiest Company on Earth??
"Oh I come from a land, from a faraway place
Where the caravan camels roam
Where they cut off your ear, if they don't like your face
Its barbaric, but hey, its home".
How many times did I listen to this song? How many times did I sing along? Did I even stop to think about what they are saying? I know I didn't when I was younger, and I know I didn't until I read this article. Aladdin is not the only movie this takes place. The article cites a couple others. My friends and I, the kids I babysit for, my cousins, etc. watched these movies again and again. What kind of stereotypes were presented to us that we use today?
Disney continues to reinvent old classics and put a new twist on them. One movie I am thinking of in particular is Cinderella, the people version starring Brandy. It is the beloved tale only with a modern look and better vocals. The cartoon Cinderella, and even the previous people version starring Leslie Ann Warren, portrayed all white characters. This version has an extremely diverse cast. Cinderella, the fairy godmother, the queen and one stepsister are African American. The Prince is Asian, and the king, stepmother and stepsister are white. The ball consists of people of many different races (see video clip). Why this change? Isn't this the Disney that portrayed Middle Easterners as barbaric? Modern Disney movies seem to all posess this change and include widely diverse people: races, weights, personalities. Not everyone is from one mold. So is Disney regretting their decisions in years past? One can hope.
http://www.youtube.com/watch?v=cg5WtJnXye8
Is it bad that I still really love these movies??!
Posted by kristine at 2:06 PM 3 comments
Monday, September 1, 2008
Fake Reality
Posted by kristine at 1:00 PM 0 comments
Stronger than We Realize
If someone were to ask us if we are prejudiced, our immediate answer would be "NO!". No one wants to be portrayed as having biases against people, especially people different than ourselves. If we really stop and think about it though, each of us see people and situations in terms of stereotypes, whether or not we realize it. In his article "Considerations of Media Effects", Bradley W. Gorham discusses how ingrained these stereotypes are in us and how we use them daily, sometimes without even noticing it. We have these pre-determined biases because of the media and their portrayal of races and gender. We even use stereotypes to determine what someone will be like before we meet them, based on their appearance or background. He talks about how news media usually broadcast stories about black men that portray them as dangerous, further cementing that stereotype. He also discusses the concept of "ingroups" and "outgroups". Ingroups are the groups we feel we belong to. For example, some of my ingroups are female, college student, and Christian. Those are the circles I belong to, the circles I feel most comfortable in. Outgroups is anyone who we don't feel like we can relate to at all. It was argued that we attribute good qualities to our ingroups, and assign bad attributes to our outgroups. These characteristics may or may not be true, but we have them based on our feelings towards the groups. Media has developed these stereotypes and reinforced them over and over, making them widely known. We often use stereotypes daily without even realizing it because they are so deeply established .
The movie Mean Girls is a somewhat exaggerated but also somewhat accurate portrayal of high school and the trials, heartbreak and ignorance that accompanies that time of life. The entire movie is based on stereotypes of kids in highschool: the jocks, the popular girls, the geeks, the artsy kids. One part of the movie jumped out at me as I thought about how we use stereotypes to determine what someone is like before meeting them. We use stereotypes to assume what they will look like, how they will act, even what they'll be dressed like. In case someone hasn't seen Mean Girls, here is a brief summary: Cady is a former homeschooler (coming from Africa where her mom and dad were research zoolologists) who enters highschool and has to learn how to navigate herself through new ways of doing things, cliques and cute guys. In one of the opening scenes, the principal enters the classroom to notify the teacher of Cady's arrival from Africa, to which the teachers turns to an African American student and welcomes her. Later in the movie, after Cady is introduced to the popular girls and mentions coming from Africa, one of them asks "if you are from Africa, why are you white?". Both of these illustrate previous assumptions held by these women that if someone is from Africa, obviously they will be black. I'm sure neither of them thought too much about it before they demonstrated their held assumption, but it came out as ignorant. That is a commonly held stereotype. What other beliefs did they have about Cady or about people from Africa? And how many of us would have reacted the same way they did?
watch the clips below from the movie (scenes mentioned above are listed by times next to link)
http://www.youtube.com/watch?v=TpceLiwn_Pw 3:24
http://www.youtube.com/watch?v=4l-IcOF9f7Y&feature=related 0:43
Posted by kristine at 12:09 PM 0 comments